One of my favorite brands, Fendi was founded in Rome in 1925 where a small Fendi shop was neighboring a fur and leather work shop. The shops were owned by Edoardo and Adele Fendi. The business soon flourished as their 5 daughters took over and collaborated with Karl Lagerfeld, whom helped rebrand and restructure the company’s interest. In 1965 the famous black and brown double “F” was designed in and now the new look of luxury for women globally. Fendi used to specialize in leather and furs but as the trends revolutionized they have supplemented their line with more options. Fendi now carries urban street wear, swim wear, trendy accessories and more. Here are some of my favorite Fendi items.